Cloudi Brand Identity

Cloudi redefines sparkling water by making it lighter, healthier, tastier, and more enjoyable. The debut launch includes two flavors: Cloudi Lime and Cloudi Berries. Cloudi targets health-conscious men and women, aged 13 - 30 years old.

SCOPE OF WORK

  • Branding (Complete Brand Identity)

  • Illustrations

Cloudi

December 2025

The word 'glow' written in bold, blue, bubble-style letters.
Cute cartoon cloud with a smiling face and closed eyes, outlined in blue.
The logo features the word "ELOUNY" written in large, bubbly blue letters, with the words "SPARKLING WATER" in smaller blue text below.
Line art illustration of a happy, smiling cloud with arms and legs, appearing to fly or jump.
Close-up of the Twitter logo, which features a stylized blue bird on a blue circular background.
Cartoon blue cloud with a smiling face, arms raised, and legs, appearing to be flying or floating.
Two yellow sparkling stars on a black background.
A three-panel collage advertising flavored sparkling water. The first panel shows a pink can of Cloudi Bearies sparkling water against a sky with fluffy clouds. The second panel displays a close-up of a glass filled with brownish soda, with a white line drawing of a happy cartoon character jumping. The third panel features a soda can partially inside a person's denim pocket, with yellow bubbles and a partial view of a hand. Text on the third panel reads, "When water's too plain and soda's too extra."
Two yellow sparkling star shapes on a white background.
A 330 ml can of Cloudi flavored sparkling water with a pink cloud illustration and blackberries, showcasing a purple color scheme and cheerful design.
A green can of Cloudi flavored sparkling water with a lime flavor. The can features a cute, smiling yellow cloud with a white flower, a lime, and a small cloud-shaped label indicating zero calories. The text includes "Cloudi Lime," "Sparkling Water," and the volume of 330 ml.
Purple beverage label for Cloudi flavored sparkling water with berries, featuring nutritional facts, benefits like no sugar, no bloating, gut friendly, and 330 ml size, made in Kuwait.
A green beverage label for Cloud Lime flavored sparkling water. The label features a smiling cloud with a lemon and the words 'Cloud Lime' and highlights its zero calories, no sugar, no bloating, and gut-friendly properties. It contains 330 ml, is made in Kuwait, and is an alternative to soda.
Instagram profile page for 'cloudthedrink' featuring images of sparkling water drinks, including cans and bottles, with a playful cloud mascot branding and colorful, vibrant photos of people enjoying the drinks.
Stack of blue business cards with white cloud logo and contact information for a drink subscription service.
Four light blue cartoon bubbles with facial expressions, set against a black background.
Four light blue cartoon balloons with smiling faces against a black background.
A blue and white cloud-themed box of sparkling water with a playful cloud character illustration and the text 'When waters too dull and sours too plain'.
Two colorful berries, one purple and one pink, with smooth textured surfaces.
Colorful packaging design for a flavored sparkling water product called Cloudi. The design features a blue background with white clouds, a smiling cartoon character, and pink accents. The text highlights that the beverage is sugar-free, gut-friendly, and has no bloating, with an image of a purple can.
A blue box of Ciuci sparkling water with illustrations of clouds and a smiling cloud character, indicating it contains 12 pieces of flavored water with a lemon line flavor.
A simple illustration of a yellow lemon with two green leaves on top.
A blue soda packaging box with playful graphics and text, featuring a cartoon cloud character and a green soda can labeled 'CLOUDI.' The box promotes a refreshing, healthy alternative to soda, with 12 pieces, no sugar, no bloating, and gut-friendly features.