Red+ Youth Card

360° Launch Campaign

Gulf Bank

September 2025

Launch a youth-focused campaign for the Red Plus card, the only prepaid youth card in Kuwait with a rewards system.

A red line drawing of a paper plane, a stack of dollar bills marked with 'KD,' and three arrows pointing towards the bills.
Illustration of over-ear headphones in light blue with black and red details.

SCOPE OF WORK

  • Creative Direction

  • Campaign Management

  • Campaign Production (Model Casting, Location Scouting, Props Sourcing)

  • Styling

  • Photography

  • Videography

  • Mixed Media Animation

  • Illustration

A light blue outline illustration of a movie clapperboard with a black background.
Abstract pattern of irregular black streaks on a turquoise background.
Text in red that says 'UPGRADE RED' with a black background.
The word 'NEW' written in red, hand-drawn style on a black background.
Illustration of a gold coin with a white sailboat symbol inside.
Young woman with curly hair smiling, holding shopping bags in front of a red background with dollar coins and text that reads 'upgrade re-dy' and 'welcome Gulf Points'.
A billboard advertisement for Gulf Bank with a smiling woman holding a phone, displaying a message of 5,000 Gulf Points. The billboard has a red background with the Gulf Bank logo and the slogan 'Upgrade ready' in green letters.
Red handwritten Arabic or Persian script on a black background
Red Arabic word for 'grape' or 'grapevine'
Red debit card with a white abstract design, Mastercard logo, and 'debit' written in the bottom left corner.
Red Plus logo in red text on a black background.
A sign with Gulf Bank logo and text in Arabic and English, advertising for a new promotion to upgrade to red card plus for earning 5,000 points. In the background, a modern building with glass windows and a palm tree reflection, and a wooden bench on a tiled pavement.
Young man with a blue shirt eating a slice of pepperoni pizza at a table with pizza boxes, soda, and dipping sauces; animated gold coins with a paper plane logo are flying around.
A phone screen showing a Gulf Bank reward voucher with the words 'REDEEM VOUCHER' written in large red letters.
A red PREPAID Visa Mastercard gift card with an abstract design and lemon slices around it.
Young woman holding a dark jacket in one hand and a denim jacket in the other, smiling, with illustrated coins featuring a shoe and paper plane behind her.
Smiling woman holding a cloth bag with digital dollar coin illustrations floating around against a red background.

The launch of the Red+ card took place in Al Assima. As part of the activation, Rawan drew doodles inspired by the campaign live on the selfie mirror.

Abstract pattern with vertical black lines on a light green background.
Three colorful, abstract feathers with a distressed wood texture effect, layered in purple, red, and light blue on a transparent background.
A red and yellow promotional display with a mirror in a shopping mall. The display reads 'upgrade red' and has musical notes and dollar signs on it. The mirror reflects a Volkswagen van, shopping carts, and mall patrons.
People gathered around a red promotional display labeled 'upgrade red'y' in a shopping mall. Some individuals are participating in a promotional activity, with a woman signing a mirror and a man recording with a camera. The display has gold coins with a logo and appears to be part of a marketing event.

Gulf Bank Red Plus mixed media animation launch video

Behind the scenes of how we brought the campaign to life