Sweet Nostalgia Ramadan Campaign

Jimmy’s Smashburgers

January 2026

Create custom packaging and merchandise for the iconic Sweet Nostalgia cake which is now served in 8 individual cups.

SCOPE OF WORK

  • Illustration

  • Packaging Design

  • Merchandise Design

Sticker pack with vintage-inspired design, includes cartoon boy with cap and coins, Arabic text, and phrases like "In Flavor We Trust" and "Sweet Nostalgia."
Vintage-style bakery bill for Jimmy's Sweet Nostalgia Cake featuring children playing with marbles and the slogan 'A Bite of the Good Times'
Graphic illustration of two small dessert cups with layered chocolate and cream, covered with lids, featuring a green logo and decorative pattern.
A colorful illustrated book cover titled "Sweet Nostalgia" with Arabic text below it. The cover features a cartoon boy with dark hair and big eyes, wearing a white garment, smiling and looking to the side. The border is pink with a green diamond pattern.
A decorative sign with a pink border and green diamond pattern, containing Arabic text and a note in English that reads, 'P.S: Best served cold.'
Unprinted sheet of stickers featuring the brand 'Sweet Nostalgia' with various designs, Arabic language text, and a cartoon character. The stickers have pastel colors, decorative borders, and phrases like 'A Bite of the Good Times' and 'Kalam Am, Wontu Bkheyr'.
A sketch of a candy packaging design featuring Arabic and English text. The design includes a key, a treat with a heart-shaped wrapper, and handwritten notes about the design elements like 'sweet nostalgia', 'key to my heart', and 'strawberry'.

The visuals were inspired by the original Kuwaiti Half Dinar. The goal was to blend Jimmy’s modern brand elements with the traditional dinar to create Jimmy’s Half Dinar.